"Less and less choice. More and more unnecessary features cluttering our lives. An increasing sea of products that didn't work with one another," he said. "And just when I was about to drop criticism it hit me: I am partly responsible for all of this."The Essential Phone is his way of fixing this "weird new world."The phone world, well established with Apple and Samsung up top and everyone else scrambling behind, could use an injection of fresh ideas. But we've heard these grand promises from other companies, and they haven't amounted to much. Rubin's startup also faces significant challenges getting noticed in a world where most consumers still see the iPhone 7 and Galaxy S8 as the default options when it comes to premium phones. For Android purists, there's Google's Pixel phones.
Where does that leave the Essential Phone?, "The pitch here feels so much like almost every other new entrant in the market, a mix of straw man arguments about the current state of the market, grandiose claims about how all that will change, ambitions to build an ecosystem without any evidence that any other player is interested," said Jan Dawson, an analyst at Jackdaw Research, There's also the reality of numbers, Samsung and Apple combine for nearly sun head iphone case 40 percent of the smartphone market, according to Gartner, Most of the players that trail the two succeed by selling cheap phones..
At $699, the Essential Phone is certainly not cheap. It looks like a typical premium phone, packing a dual-camera lens setup, the latest processor from Qualcomm, loads of RAM and a fingerprint sensor (no water resistance though). The display goes beyond even Samsung's Galaxy S8 all-display look by wrapping the top of the screen around the central front-facing camera -- a touch that will set it apart from the field. Also unique are magnetic pins near the top of the rear of the phone designed for accessories like a 360-degree camera.
That's all great, but there's still plenty we don't know about the device, which is expected to arrive in the US in the next few months, Rubin promises a phone that evolves with you, That's presumably through software tricks and the magnetic connection in the back, The first accessory to pair with the phone is a 360 camera accessory that snaps onto the back, Presumably more accessories will be coming, The strategy looks similar to that of Motorola's Moto Z, which has different accessories, or Mods, that snap to the back of sun head iphone case the phone..
Essential also looks like it will take up the modular phone concept, but it's unclear whether companies will build hardware accessories for a phone that isn't going to win a massive audience like Apple or Samsung. Lastly, how will Essential sell this phone? Phones in the US need massive marketing and carrier support (just count the Apple and Samsung ads at each commercial break). Companies without the right resources or partnerships struggle to even get out of the gate. So far, you can only reserve the phone on Essential's site.