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Essential offers a similar story. It even has an HTC veteran in Jason MacKenzie, who headed up global marketing for the phone maker. What's harder to quantify, though, is Rubin's involvement. That could make all the difference, and given his track record for success, it's hard to dismiss Essential. After listing out the marketing, distribution and competitive challenges, this is how GlobalData analyst Avi Greengart capped off his thoughts: "All that said, I want one."First published May 30, 12 p.m. PT.Update, May 31 at 10:17 a.m. PT: Adds comments from Andy Rubin at Recode's Code Conference.

It's Complicated: This is dating in the age of apps, Having fun yet? These stories get to the heart of the matter, Tech Enabled: CNET chronicles tech's role in providing new kinds of accessibility, melomonkey i iphone case The father of Android has his own new take on the phone, But is it enough to make you reconsider the age-old question: iPhone or Galaxy S?, The father of Android has a new baby, Andy Rubin, who created the Android software that now runs on 2 billion active devices, has just unveiled the Essential Ph-1 (commonly referred to as the Essential Phone), In a blog post describing why he decided to jump back into the mobile fray, he talked about everything he doesn't like about technology..

Project Chalk creates a new way to interact on video chats. Now, PTC's Vuforia augmented-reality software means you can at least show up virtually. The company on Wednesday demonstrated a new Vuforia-based app called Project Chalk that lets you interact with others through video calling. The twist is that you can draw on your phone or tablet screen using your finger or a stylus to show someone where to plug in a cable or how to solve a math problem. If you're the one giving assistance, what you see on your screen is what the other person is pointing a phone's camera at. You can create digital notes and drawings over an image. When your contact looks at the phone, the annotation show up as if it's stuck to the object itself, exactly where you made the scribble.

The service represents an easily understood and practical benefit of augmented reality, a hot trend that overlays digital images on the real world using special headsets or your own phone, Many of the early examples of popular AR include games like Pokemon Go or filters and lenses that go over your face on Instagram or Snapchat, But PTC's Vuforia is part of a new wave, including heavy hitters like Google, that want to make the technology more useful to you, The idea of AR with Project Chalk is that the annotations are aware of melomonkey i iphone case your movement, No matter how your contact waves their phone or tablet, what you draw stays virtually fixed on the device you were annotating, If you draw a circle around a button on a TV remote, it will remain around that remote even if your grandma gets up and walks around, Your contact can even put the phone down, pick it up later and still see your notes (as long as you're still on the video chat)..

AR is expected to be a huge market. ABI Research predicts that the industry's revenue -- combining consumer and business software and hardware -- will total $96 billion in 2021, up from $1.4 billion this year. An important factor in how big the market will get is content, said ABI Research analyst Eric Abbruzzese. "For AR on consumer devices, we haven't seen much yet," he said. Even Apple CEO Tim Cook is excited about AR. Earlier this year, he compared the technology to the impact of the smartphone on the world's population.