But how can a product both move forward and embrace the past? A tech product, even if it tries to pull the heartstrings, still needs to be innovative. It needs to offer a balance of nostalgic emotion and modern technological features. Earlier this year at Mobile World Congress, a huge wireless industry trade show held annually in Barcelona, two of the most talked-about phones were the Nokia 3310 and the BlackBerry KeyOne. Yes, this was in 2017, not 2005. Both are reboots of famous phones that captivated our attention more than 10 years ago. They're both new in a way, but their identities depend on rekindling past experiences by bringing back familiar names and features.
The new BlackBerry KeyOne (left) and the original BlackBerry Bold (right), In an era in which we largely tap away at touchscreens to type, the BlackBerry KeyOne is a brand-new Android smartphone with an actual physical keyboard, While there have been a few BlackBerry phones released over the last few years — the Priv, the DTEK50 and the DTEK60 — none of them seemed to capture the essence of that old BlackBerry design better than the KeyOne, In its heyday, BlackBerry design was a perfect blend of hardware and user-friendliness, A BlackBerry was defined by its small keyboard that let you confidently double-thumb fast replies to texts and emails, And before scrolling with your finger on a touchscreen was a thing, BlackBerry had a scroll wheel on the side letting people speed through an inbox full of new messages with addictive ease — coining the term CrackBerry, A BlackBerry phone's physical design had an appealing seriousness about it in the same way designer casual clothes from Brooks Brothers iphone screen protector zagg warranty do..
Whether nostalgia alone can sell either phone remains to be seen. Can you really envision yourself using the Nokia 3310 for a year or two? Will it still be exciting after the nostalgia wears off? Even if the 3310 and the KeyOne make us feel warm and fuzzy by reminding us of our earliest cell phones, they will be going toe-to-toe with cutting-edge handsets from the likes of Apple, Samsung, Google and LG. While BlackBerry and Nokia are two of the more mainstream examples of nostalgia-influenced tech design, digital cameras have utilized nostalgic designs and experiences for over a decade.
Ten years ago digital cameras fell into one of two categories: cheap point-and-shoots with small sensors or big, bulky dSLRs with large sensors, Enter Leica, the German camera manufacturer that's been making film cameras since 1913, Its M rangefinder camera has been around since the 1950s and has one of the most iconic designs of any consumer product ever made, Part of the M10's appeal is that it brings the user experience Leica perfected for its film cameras into a digital world, In 2006, Leica released the M8 — a digital camera that looked exactly like a Leica M film camera, The M8 had a large sensor, brass body and manual controls, Though it had the same-size sensor as most dSLRs, the M8 weighed half as much and was about half as big, Leica appealed to the nostalgia photographers felt iphone screen protector zagg warranty for the simple elegance of its M film cameras by making the M8 look and function just like one..
Leica released the fourth generation of its digital M camera, the M10, in January of this year. The M10 continues to feed photographers' nostalgic hunger for a pure shooting experience and a classic design. "So whilst some customers may feel a certain nostalgia when using a Leica, we call it the focus on the essential, or in German, 'das Wesentliche,' " says Roland Wolff, vice president of marketing and corporate retail of Leica Camera. Fujifilm sought a similar nostalgic look and feel for its X100 series of digital cameras. The original X100 released in 2011 packed a large sensor into a retro-looking body with analog controls, winning it a lot of attention and awards.